Hi , I am Irene! I am working in marketing and advertising, my favorite tools:
video- and film production, post-production, new media and online advertising
Trained in visual communication, digital imaging and design, I was working many years in New York as an art director and motion designer (e.g. CÎROC® Ultra Premium, Harry Winston, developing communication campaigns for humanitarian organisations e.g. United Nations and Oxfam International).
Currently I am living and working in Berlin.
I am interested in the impact of digital change on society and culture and the values associated to its shifts as well as our perception of new spaces of reality.
In 2016 I founded Petrolettes festival, an annually motorcycle event for woman in Europe.
2014 – 2016 I co-founded Video Art Channel, a platform for screening video art in public space.